2016 Study of Media Planning and Buying

A study conducted jointly by Kantar Media and James G. Elliott Co., Inc. to understand the challenges today's Media Planners, Buyers and Sellers face, and to discover areas where expectations are misaligned.

Publisher's Guides and Decks based on both Planners/Buyers and Sellers questionnaires are available for free download here:


Our Clients

Generally, we report to the publisher, associate publisher, or advertising director, and welcome their participation in the sales process. We enjoy making sales calls with them and often attend appropriate trade shows in the territory and involve ourselves in organizations relevant to our clients. In some cases, we have placed our employees on the premises of the publisher to facilitate communications and enhance responsiveness. Regardless of the physical location, our salespeople prepare annual marketing plans for each publication, as well as monthly progress reports.

Typical assignments include advertising sales responsibility for national print and digital sales, including eNewsletters, webinars, show guides & dailies, ​symposia, whitepapers, and more.

The James G. Elliott Co., Inc. has handled advertising sales (and in ​many cases marketing and research)​, and/or conducted strategic consulting projects​ for hundreds of clients over the years. Below are some of them (current clients are bolded):



Air Force Association – Air Force Magazine, Wingman Magazine
American Academy of Ophthalmology – Argus 
American Bar Association – ABA Journal – abajournal.com – AmericanBar.org
American Dental Association – ADA News – Journal of the American Dental Association 
American Diabetes Association – Diabetes Forecast
American Dietetic Association – Journal of the American Dietetic Association
The American Chemical Society - Chemical & Engineering News Magazine, Journal of Chemical Education, ACS Journals, C&EN.org
American Institute of Certified Public Accountants – Journal of Accountancy – The Tax Adviser 
The American Legion – The American Legion Magazine – Legion.org
The American Legion National Auxiliary - American Legion Auxiliary Magazine – alaforveterans.org 
American Medical Association – American Medical News 
American Society of Ophthalmic Registered Nurses – Insight 
American Student Dental Association – ASDA News – Mouth: Journal of the American Student Dental
Association – Getting into Dental School: ASDA's Guide for Predental Students  Getting Through Dental School: ASDA's Guide for Dental Students
Association of Professors of Medicine – American Journal of Medicine
Automobile Club of Southern California – Avenues – Westways – AAA Hawaii – New Mexico Journey – Northern New England Journey – Texas Journey – Washington Journey   
California State Automobile Association – Via
The Council of Insurance Agents & Brokers – Leader’s Edge Magazine
IEEE Power & Energy Society: Power & Energy Magazine, Electrification Magazine 
Independent Community Bankers of America – Independent Banker
Marine Corps Association and Foundation - Leatherneck, Marine Corps Gazette  
Metropolitan Opera Guild - Opera News
Military Officers Association of America – Military Officer Magazine – moaa.org – Today’s Officer
National Association of Realtors® - Realtor® Magazine – realtormag.com
National Federation of Independent Business – MyBusiness Magazine – mybusinessmag.com
The National Guard Association of the United States: National Guard Magazine 
Reserve Officers Association of the United States – The Officer 
Rotary International – The Rotarian


3-2-1 Contact
Alaska Airlines
American Bicyclist
American How-To
The American Journal of Cardiology
 – Elsevier Health 
American Scientist 
American Woodworker
Ancestry Magazine
 – Ancestry.com – The Generations Network
Angel Advisor 
Arbor Age
 – ArborAge.com 
The Cable Guide
The Christian Science Monitor – 
The Chronicle of Higher Education
The Chronicle of Philanthropy
Club Industry
Competitor Group - Competitor, Women's Running, Triathlete, VeloNews
Contact Kids
Country Home
Creative Knitting
Crochet World

DC Comics
Digital Age
Discover Magazine – 
Electronic Gourmet Guide
Endless Vacation
Executive Edge
Family Digest
Field & Stream
Foreign Affairs
Garden Design
Gardening How-To
 – GeoReport – GeoPlace.com 
Golf Course News
Golf Illustrated
Golf Industry
Good Old Days
Historic Traveler 
Home Depot Weekend
Home Mechanix
IEEE Spectrum
Individual Investor
Kantar Media SRDS
Kid City
Kiplinger’s Personal Finance 
Landscape and Irrigation
 – landscapeirrigation.com 
The Leadership Network
Lindy's Sports Annuals
Looking Back
Los Angeles Times Magazine
MGM Home Entertainment
Modern Bride
Morris Communications
National Geographic Traveler
National Review
 – nationalreview.com 
National Petroleum News – npnweb.com 
Nature Conservancy Magazine
New Age Journal
New Country
The New Republic – tnr.com 
New York Post 
North American Fisherman
North American Hunter 
Northwest Airlines World Traveler
OAG Travel Information Systems (software sales)
Opera News
Orange County Catholic 
Organic Gardening
Outdoor Life
Outdoor Power Equipment – outdoorpowerequipment.com 
Packaging Technology & Engineering 
Padres de Sesame Street
PC World
Performing Arts
Physicians' Life
Popular Science
Pro 5 Media Network
Psychology Today
Quilter’s World 
Salt Water Sportsman
San Diego Magazine
San Francisco Examiner Magazine
The Saturday Evening Post
Sesame Street Parents
Simmons Market Research Bureau (research sales) 
Soap Opera Digest – soapdigest.com 
Soap Opera Weekly
Sporting Goods Dealer
The Sporting News Yearbooks
Sports Byline USA
Sports Media Inc.
SportsTurf – SportsTurfOnline.com 
Star Trek, The Magazine 
The Tidings
Time Books Inc.
Today’s Coach
Today’s Health
U.S. Airways Attaché
Vida Nueva
Walking Magazine
Waste & Recycling News
Yoga Journal – yogajournal.com