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2016 Study of Media Planning and Buying

A study conducted jointly by Kantar Media and James G. Elliott Co., Inc. to understand the challenges today's Media Planners, Buyers and Sellers face, and to discover areas where expectations are misaligned.

Publisher's Guides and Decks based on both Planners/Buyers and Sellers questionnaires are available for free download here:


The Elliott Advantage

The Elliott Company has the magazine sales, marketing, research and management resources one would typically find in a mid-size publishing company. We must because we are asked to provide a unique solution for every client we serve. That may entail providing a custom staffing solution for a single media property or a more common shared resource situation. After all, no two publishers face the exact same challenges.


A single sales and marketing resource can reduce your communications burden, help eliminate redundancies in administrative and accounting tasks, and provide tighter focus to your sales direction. Most importantly, it virtually ensures that all elements of the media sales organization are strategically aligned.


Simply put, the James G. Elliott Co., Inc. brings more magazine advertising sales experience to your media brand than any alternative you can consider – including your own staff. We have handled over 200 assignments as a media representative in the 30 years since our founding. Moreover, our team members are all well-experienced media people who individually bring broad and diverse media advertising experience to our clients’ projects.


With advertising sales representatives in all the major markets who report to our sales management, we offer every client day-to-day management of the sales function.

We manage the process and you manage the results.